Outmind

Through its subsidiary Outscor, Outmind established a R&D partnership with the Institute for Systems and Robotics of IST (Technical University of Lisbon, Portugal). The research will focus on cutting-edge technology for the analysis of consumer behaviour patterns in public spaces (out-of-home, or OOH), including audience ratings and reactions to advertising stimuli. For example, you will be able to know in real-time how many people look at a particular display (billboard, MUPI or Digital Signage screen), and what preferred routes are followed by customers in commercial areas such as supermarkets.