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The advertising of sensations (EXAME magazine) |
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Technological startup launches screens with special effects and wants to be a world leader.
Text: Maria João Alexandre. Photo: Clara Azevedo.
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Those who visit the Outmind showroom, in Lisbon, may think they are inside a science fiction movie. There, several flat screen displays release aromas, liquids, smoke and even flames, "if the customer requests so."
These unique special effects, synchronized with the informative content and advertisements, will let no passerby unmoved.
An additional technology can measure, in real time, the number of viewers looking at a specific billboard/Digital Signage panel and determine consumers' paths in public spaces.
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| "Outmind's strategy involves [...] using their capability of R&D and innovation to develop new products, more specialized and with higher value." |
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How to draw the attention of consumers in a digital world saturated with visual and audible stimuli?
How to measure and understand the reactions of consumers impacted by advertising?
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| Report on Sensory Marketing in EXAME magazine - January 2012 |
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