Imagination is the limit (EVENTPOINT magazine)

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What if billboards were no longer static, unchanging and without interactivity with consumers? What if they were able to appeal to the senses and surprise passers-by or visitors at a specific event?

Text: Olga Teixeira. Photo: Outmind.

Oddly enough, flat panel TVs with smoking locomotives and displays where true liquid pours out of the screen are now real. What may seem like science fiction is a reality, created by Outmind.

Outmind is a Portuguese company specialized in interactive digital signage - displays which are able to interact with the public and transmit information in both directions. Informative and advertising content can change as a result of external stimuli and it is also possible to capture statistical information about the ads and consumer behavior, thus providing immediate feedback to the advertiser.

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Sensory Marketing for fairs, exhibitions, conferences and events in general.

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Los sistemas de Digital Signage animan a los clientes a permanecer un 5% más tiempo en la tienda.

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