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The effects generator OutElements® can manipulate the display surroundings - light, movement, scents, smoke, fog, liquids, etc. - in sync with the image, providing the public a unique, innovative and therefore memorable experience. In an increasingly digital world, where consumers are continually bombarded with hundreds of messages, advertisers need new ideas to draw attention, in an interesting and funny way, to THEIR OWN message.
Today's consumer is no longer an uneducated and passive individual who "swallows" advertising – he or she has become an informed and active character, who decides what he or she wants to see. Therefore, it is increasingly important to design solutions that combine entertainment and novelty.
This new patented technology is dubbed OutElements®, as a reference to the four elements of nature - Air, Water, Earth and Fire. It is intended to be used in out-of-home (OOH) displays, either for advertising or information purposes, and draw viewer's attention through the effect of novelty / surprise.
The devices, small enough to be hidden inside or behind most flat panel screens, are automatically controlled by the content management software OutShow®, which synchronizes the effects with the contents.
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SMOKE
LIQUIDS
AROMAS
DROPLETS
SOAP BUBBLES
AIR BLOWS
OBJECTS MOVEMENT
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Solutions 
